Why current pay-or-okay models violate the GDPR-by-design

Many EU-based publishers offer users a choice: either to ‘pay’ for content or ‘okay’ to another value exchange (such as sharing personal data) to gain access. While this seemingly offers a balance between privacy and revenue, in fact it violates GDPR principles, especially with Real-Time Bidding (RTB) operating behind the scenes. This piece, written together with Opt Out Advertising breaks down how the pay-or-okay model fails GDPR’s principles such as lawfulness, fairness and transparency – and which privacy-friendly alternatives are available in the market.

Digital Accessibility for Digital Service Providers: Be ready for the European Accessibility Act entering into force by June 28, 2025

In recognition of the Week of Accessibility, we are drawing attention to the European Accessibility Act (EAA) that will go into effect on June 28, 2025. The EAA introduces obligations for digital service providers to make their services accessible for people with disabilities. No one questions the need for a wheelchair-accessible toilet in public places. It is time to apply the same principles online. Find out more about the EAA by reading our thoughts.

Strengthening IP and Trade Secrets Protection: Implementing Visitor Protocols for Deep Tech Companies (free template)

Unauthorized access to your company's sensitive information can undermine your competitive edge and legal protections. Implementing practical measures like a Visitor Protocol and Non-Disclosure Agreement is crucial. We provide deep tech companies with a template to enhance their IP and trade secret protection under Dutch law.

Dealing with Advertising Complaints at the RCC – a guide for impact driven companies

As the Stichting Reclame Code marks its 60th anniversary, this article provides insights for (impact-driven) companies and activist organizations on handling misleading advertisements under the Dutch Advertising Code. Whether defending your practices, challenging competitors, or combating greenwashing, get a grasp of the complaint procedure and understand the steps involved in addressing advertising claims for compliance and transparency.

Navigating the legal terrain of AI: a guide for in-house legal teams

AI is transforming industries at a breakneck speed. At the same time it’s a challenge for in-house legal teams in the EU to keep up, or to even decide what to keep up with. When and how should legal teams be involved in the AI initiatives of their businesses? This guide is made for in-house legal teams with such questions.

Steward-ownership: the key to sustainable success

Real success goes beyond mere short-term gains or planning for an exit. Steward-ownership is the ownership model that fosters long term value creation, making it ideal for those who want to create a lasting impact. Steward-ownership promotes governance by those other than the equity providers and profits driven by a mission, resonating with those who value sustainability and meaningful business operations.

Unlocking legal tech for fast-growing challengers: key insights for legal teams

This six-step guide summarizes the event's key insights and aims to equip you with the knowledge to make the right decisions when it comes to deciding on legal tech.

Bridging philanthropy and finance: An ANBI's guide to impact investing following the new policy

In this period of transitions, philanthropy is increasingly needed to meet the challenges of our time. A new policy, introduced on April 3rd, 2024, may mark the start of a new focus for Public Benefit Organizations, known in the Netherlands as ANBIs. The policy clarifies the conditions under which ANBIs can engage in "impact investment," providing guidance for ANBIs seeking to invest. This guide is designed to assist you in navigating the policy.

Navigating the shades of green: a strategic guide for authentic sustainability communication

This guide is designed to navigate the challenges of greenwashing and greenhushing. We have successfully litigated against greenwashing in several high-profile cases, including those involving Primark, Shell, and Arla. These cases provide valuable insights into sustainable communication, which we use to advise our clients on effective sustainability messaging. We'll cover frequently asked questions and share key lessons from these cases, helping you to make genuine sustainability claims with confidence.

MiCA licensing simplified: a 5-step guide for crypto asset services

Your company, operating in the crypto space, is entering a new regulatory era as of 30 December 2024, with the enforcement of the MiCAR. In this 5-step guide, we'll walk you through the nuances of this transition, pointing out key considerations and potential challenges, while offering practical tips and insights to streamline the process.

Unlock the power of a well-structured cap table: 5 best practices

This article delves into the importance of maintaining a well-organized cap table. By being selective in who you include and by deploying alternative instruments you can effectively manage your cap table. We'll guide you through five best practices to ensure your cap table is a sturdy foundation rather than a source of complications.

Navigating the Digital Service Act: an 8-step compliance guide

We built an eight-step guide to assist you with assessing if you fall under the DSA, assessing the obligations applicable to you and assisting you with the preparation where necessary.

Securing your business secrets: a 5-step guide

It’s the fear of many companies: the fruit of your labour ending up in the hands of a competitor. The protection of know-how, intellectual property and commercially sensitive information is vital for success. We explain how to effectively protect these assets under Dutch law in 5 essential steps.

Reorganizing in NL: a 5-step guide

It's the fear of many founders: after a growth phase funding dries up, and due to economically uncertain times a new capital injection is absent. One way to save costs is by downsizing your workforce. A reorganisation. We explain in five steps how this works in the Netherlands.

Attracting and retaining key talent

Entrepreneurs know how vital it is to attract and retain key talent. They also know: it’s not easy. Key talent doesn’t settle for a ‘simple’ salary. Our clients are growth companies, looking for employees who feel like co-entrepreneurs. In this thought, we give an overview of five legal structures for entrepreneurs to attract and retain key talent in the Netherlands.